12/22/24
January 21, 2004
Can I get a layup?: - Slate analyzes the LeBron ad campaign.
posted by corpse to basketball at 09:34 AM - 10 comments
I had to see the ad four times to understand what the hell Bernie Mac was saying. And I comprende ze urbane, no? I think the obvious and intentional comparison, that Salon completely missed, was to James Brown singing "The Old Landmark" in the Blues Brothers.
posted by forksclovetofu at 01:49 PM on January 21, 2004
"Also, Bernie Mac is a comic genius." Really?
posted by 86 at 02:23 PM on January 21, 2004
And for my actual comment... I'd grade the commercial lower than they do, somewhere in the C range. I like the idea, but I'm sure they pull it off well enough, a rarity for Nike/W&K. Lebron's debut ad, on the other hand, was terrific.
posted by 86 at 02:25 PM on January 21, 2004
That should read "Dave Chappelle is a comic genius."
posted by garfield at 02:29 PM on January 21, 2004
Damn, and all this time I thought Bernie Mac was talking about "cornfish".
posted by dirigibleman at 02:35 PM on January 21, 2004
Damn, and all this time I thought Bernie Mac was talking about "cornfish" glad i wasn't the only one.
posted by goddam at 02:42 PM on January 21, 2004
I find it a little presumptious to equate LeBron with Jesus Christ ... or Michael Jordan. Same thing.
posted by wfrazerjr at 03:35 PM on January 21, 2004
Blasphemy... Blas for you... Blas for everybody in the room...
posted by lilnemo at 03:50 PM on January 21, 2004
I've yet to see this commercial, but one of the prominent black leaders (who is also a quite successful politician in these parts) has been raising a hullaballoo about it this week, encouraging a boycott of Nike and whatnot.
posted by Ufez Jones at 05:17 PM on January 21, 2004
Finally, a 'team' attribute is marketably chic.