April 08, 2019

Deadspin Has Been Traded: The former Gawker media properties have been sold by Univision to a private equity group, putting the sports site Deadspin in new hands along with Gizmodo, Jezebel, The Onion and other properties. The sites will be known as G/O Media and run by former Forbes.com CEO James Spanfeller, who calls the new venture "the leader among digital media companies speaking to the 10-to-34-year-old market." Univision bought the sites for $135 million in a bankruptcy auction after the wrestler Hulk Hogan successfully sued Gawker for $140 million in a lawsuit secretly funded by billionaire Peter Thiel.

posted by rcade to general at 03:15 PM - 5 comments

Is the "10-to-34-year-old market" really a thing?

Also, nice headline, rcade.

posted by werty at 05:11 PM on April 08, 2019

Is the "10-to-34-year-old market" really a thing?

In the sense that they're mostly still dependent on an allowance from parents. Boom, swish! I'm here all week folks!

posted by billsaysthis at 05:34 PM on April 08, 2019

Is the "10-to-34-year-old market" really a thing?

According to my son whose job is market research, particularly customer insights, it is certainly a thing, and a very important thing. Much of your sports apparel and paraphernalia marketing is directed toward this segment.

posted by Howard_T at 01:56 PM on April 09, 2019

Wait till they get to be my age and are buying compression undershirts a size too small to keep weekend soccer games from turning into a free form jello jog.

posted by beaverboard at 02:58 PM on April 09, 2019

Eventually every company in North America will be owned by a single "Private Equity" firm and the only way they will be able to capitalize on the investment is to sell to the Russians or Chinese.

posted by cixelsyd at 11:11 AM on April 10, 2019

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