Mike Vrabel and Dianna Russini Does Not Matter: If an NFL coach had an extramarital relationship with a national NFL reporter, do we have to care? No, argues Greg Bedard of Boston Sports Journal. "If it was my job to cover extramarital affairs about owners, executives, players, coaches, I’d never cover the games," he said. The argument that it matters because people care about it is circular. The public is titillated by all kinds of things that don't matter.