April 30, 2012

Brooklyn Nets Unveil New Logo: After leaving New Jersey behind and getting a "good riddance" from the jilted governor, the Brooklyn Nets have unveiled a simple black-and-white color scheme and new logos designed by music mogul and minority Nets owner Jay Z. He previewed the logo at a recent concert.

posted by rcade to basketball at 02:12 PM - 11 comments

I like it quite a bit, but it reminds me of this.

posted by NoMich at 02:15 PM on April 30, 2012

Going all black-and-white (but mostly black) will sell a lot of merchandise. That logo looks like it has been around 100 years.

posted by rcade at 02:29 PM on April 30, 2012

Clean logo. It'll look great tattoed on the inner forearm of every other resident of Williamsburg.

posted by Ufez Jones at 02:36 PM on April 30, 2012

Having Jay-Z associated with the franchise is going to do ridiculous things for merch sales...every record he puts out is a multi-platinum shopping list for wannabe all-stars.

posted by dfleming at 03:15 PM on April 30, 2012


Just a bit TOO much on the nose, right?

posted by grum@work at 09:36 PM on April 30, 2012

Nice and simple, not like most of the overblown logos today.

As for the "jilted governor," the arena was under construction when he took office; he even worked an agreement where the Nets would play in Newark while the state-owned Izod Center would get the concerts.

Christie also called Newark "one of the country's most vibrant cities." Umm, OK. As for talk of a new club in Newark, I cannot fathom how much the expansion fee would be for two clubs.

posted by jjzucal at 10:03 PM on April 30, 2012

Logo seems an Oakland Raiders wannabe. All that is missing is a BB player with an eye patch and NBA headband.

posted by roberts at 06:38 AM on May 01, 2012

That logo looks like it has been around 100 years.

Definitely has an "old school" look to it. I like it.

posted by NerfballPro at 11:36 AM on May 01, 2012

The Brooklyn Nets: I Call Technical Foul

posted by kirkaracha at 09:42 PM on May 02, 2012

Uniform dorks are impossible to please: "I'm impressed that such a minimalist design was able to make it through the pipeline without being gussied up along the way. But this is one of those rare cases when less feels like less."

The plainness of the color scheme, logo and font are awesome because of the simplicity. The white shirts from Kirk's link are great because of how basic the logo is.

posted by rcade at 10:37 PM on May 02, 2012

Um, finest? Certainly the only major league team domiciled in the borough but after a 22-44 season hard to believe the arrogance of that claim!

posted by billsaysthis at 11:51 AM on May 03, 2012

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