NBA May Add Sponsor Logos to Jerseys: NBA owners were presented last week with sample uniforms that had sponsor logos on them, a sign that the idea's under serious consideration. "If we add sponsor logos to jerseys, we recognize that some of our fans will think we've lost our minds," said NBA deputy commissioner Adam Silver. "But the NBA is a global business and logos on jerseys are well established in other sports and commonplace outside the U.S. Our goal isn't to be the first major league to do it, but in the same way that virtually all arenas and stadiums now have naming rights deals, we recognize it's only a matter of time."
posted by rcade to basketball at 11:02 PM - 9 comments
Oh good. The coffin of my interest in the NBA needed another nail.
posted by Rock Steady at 12:26 AM on April 18, 2012
It was a smart move of soccer to have corporate logos on jerseys before I began to love the sport, which makes me regard the practice as cherished tradition instead of crass debasement.
I enjoy seeing which corporation has won Spurs over with its branding during the offseason, and the DC United Volkswagen logo looks totally fahrvergnugen on that black shirt.
posted by rcade at 12:33 AM on April 18, 2012
Hmmm. Fiskars could sponsor the Clippers. Red Bull will sponsor the Bulls, obviously. Fruit of the Loom gets the Knicks. And I dunno, V1agra gets the Heat.
posted by rumple at 02:17 AM on April 18, 2012
V1agra gets the Heat.
Celtics probably need that more.
posted by NerfballPro at 04:57 AM on April 18, 2012
Celtics probably need that more.
They've already got the Keebler and Lucky Charms accounts.
posted by beaverboard at 08:58 AM on April 18, 2012
LOL, beaverboard. I believe it's a dangerous step initially, but as with any change, the fans would get used to it.
posted by jjzucal at 11:25 AM on April 18, 2012
I hope Denver gets sponsored by Snickers.
posted by tron7 at 01:15 PM on April 18, 2012
I think they should only allow this if they also make the coaches wear pimp hats.
posted by lil_brown_bat at 01:36 PM on April 18, 2012
Maybe Mahmoud will want to bait Bibi by having Iran sponsor the Houston franchise.
The question at NRA headquarters is: how many teams are we allowed to sponsor?
Portland lost the Nathan's Famous Footlong account the minute they cut Greg Oden.
posted by beaverboard at 12:25 AM on April 18, 2012