February 19, 2002

This Nike Commercial: is one of the best they've ever done (in my opinion). Here's some of the other Olympics commercials.

posted by owillis to culture at 04:30 AM - 8 comments

Owillis, I'm with you one hundred percent on the Nike commercial. In fact, after seeing it the first time I actually found myself watching the Olympics solely for the chance at seeing it again. A lot can be said about Nike, but they certainly do have a heckuva marketing team.

posted by 86 at 07:52 AM on February 19, 2002

I just want to know what the music is. Yes, that's me over in the corner, crying for adcritic. :/

posted by tieguy at 08:53 AM on February 19, 2002

I agree wholeheartedly. What's unprecedented is the epic length of the commercial, which we timed at 90 seconds. Has anyone else run a commercial so long on major network TV (and so many times?)

posted by zsazsa at 01:01 PM on February 19, 2002

Wasn't it on Fox on Sunday during prime time?

posted by riffola at 01:52 PM on February 19, 2002

That's a cool ad, and I really like the music. It's called Move, but Nike's site doesn't list any credits.

posted by kirkaracha at 02:34 PM on February 19, 2002

You can download a .mov at the Nike site.

posted by kirkaracha at 02:42 PM on February 19, 2002

Like everyone else, I just want the freakin' music, man. But it was a good commercial...

posted by hincandenza at 04:24 PM on February 19, 2002

According to some guy over here (quoting Nike), "The music is an original piece by Nike and is not available for retail purchase. It is called 'Elias Music' and sound design was by Jeff Elmassian, Endless Noise."

posted by Skot at 04:33 PM on February 19, 2002

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