January 20, 2006

New badge for Tottenham Hotspur.: Just like local rivals Chelsea and Arsenal, Tottenham Hotspur have unveiled a new badge. The logo "Audere est Facere", which translates as "to dare is to do", has been left off the new badge in favour of a retro design. What do you think? An improvement? Too retro?

posted by salmacis to soccer at 12:39 PM - 10 comments

I think they did a better job of it than Arsenal. I like the modern look, but with the retro football.

posted by scully at 01:16 PM on January 20, 2006

I like it, but wouldn't say it's an improvement. The ball looks too old-fashioned though, I know it's supposed to be a leather soccer ball, but it looks like a basketball.

posted by the red terror at 01:21 PM on January 20, 2006

Nice badge. It still won't help them win anything of note.

posted by trox at 02:02 PM on January 20, 2006

Awesome logo change, but I'm not a fan of Spurs, so don't have any investment in the tradition. However, I think there's great simplification in the design, which actually makes it stronger. For instance, the spur on the bird (rooster?) is a lot clearer. From a branding design perspective, this new logo will be easier to implement and identify at multiple sizes across various materials/platforms. And the money folks will love that.

posted by worldcup2002 at 04:29 PM on January 20, 2006

Yeah. Basketball was my thought. Looks like something from a wingding font.

posted by gspm at 04:30 PM on January 20, 2006

They both suck... But at least its not too modern looking...

posted by StarFucker at 06:58 PM on January 20, 2006

I can't believe they dropped the lions for the bird.

posted by billsaysthis at 03:39 PM on January 21, 2006

How dare they? Oh, they did.

posted by owlhouse at 03:39 PM on January 21, 2006

i agree with the basketball sentiments. but, it's an improvement. i think it needs more width though, it too compressed.

posted by goddam at 09:15 PM on January 21, 2006

the spur on the bird (rooster?) It's officially a cockerel. I understand there is a female Spurs supporters group who call themselves 'The Cockwatchers'. I guess you have to be from north London.

posted by owlhouse at 11:05 PM on January 21, 2006

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