January 19, 2004

They're not loving it.: Let's call it McMorality. The fear of losing sponsorship may become the dominant incentive for professional athletes to remain faithful to their spouses. In the same way that Fatal Attraction scared the infidelity out of men, Kobe's woes may keep athletes on the straight and narrow path. Or am I being ridiculous?

posted by jacknose to culture at 03:06 PM - 7 comments

[derail] Anybody seen that McDonald's "I'm Lovin It" Commercial where these young hip urban individual(z) are playing basketball, but here's the MCWORRRLD part of it -- on rollerblades! I doubt this sport actually exists, and google results I believe are planted propaganda for this fantasy. Can anybody verify this sport exists? Does it look as stupid as it does on the commercials? I'm not doubting a Rollerbasketball game can exist mind you. Hey, it could happen. MCWORRRRRRRRLD!!!

posted by Stan Chin at 03:15 PM on January 19, 2004

[continuing the derail of my own thread] I've seen it. If rollerblade basketball does exist, it seems completely unnecessary. (Of course, most sports are unnecessary.) Rollerbladers need to either swerve around cones or play hockey. If you think about it, almost all sports could be done on rollerblades (except swimming).

posted by jacknose at 03:42 PM on January 19, 2004

(let's derail away here) I _HATE_ that commercial. Do you follow all the implications inherent in it? First off, it suggests that eating at McDonalds is XXXTREME!!!1!, which is horseshit. Secondly, it attempts to suggest a link between a fat laden, high calorie, amorally cultivated hunk of crap and athleticism. This is MickeyD's way of saying "Yeah, we know that you want to get in better shape and that you want to stay cutting edge... but a Big Mac is ALLATHAT, f'shizzle dizzle!" And, of course, we'll market SPECIFICALLY to our underprivileged target audience: working class black men. They're dumb enough to believe anything, right? Works every time. Wrong. Stop attempting to piggyback youth and sports culture with your grandiose, ethically bankrupt advertising; you death peddling shmucks. They deserve a break today... on the femur.

posted by forksclovetofu at 04:16 PM on January 19, 2004

Just out of curiosity, does any else think McDonald's has decided to market exclusively to a young black clientele? I don't really care, as I'd rather pass a gallstone than eat a Big Mac, but I can't grasp the whole "I'm lovin' it" concept. Lovin' what? Grease? Poor service? Does Mickey D's ad agency feel only African-Americans enjoy fast food? I guess I used to wonder why I never saw anyone but white people in McDonald's ads (Jason Alexander, anyone?). Now why has it swung to the other extreme?

posted by wfrazerjr at 04:25 PM on January 19, 2004

stan chin: I heard about rollerblade basketball about 5-6 years ago, so this is definitely not something that McDonald's invented for this commercial. wfrazerjr: I thought Jason Alexander had been with KFC? jacknose: "McMorality"....I love it...! May I borrow that term?

posted by smithers at 05:44 PM on January 19, 2004

Jason Alexander had been with KFC but started to ask questions about the processes in which their chicken comes to their stores so they did not renew his contract. McDonald's will never get a penny from me. I wont even buy it for someone else, with their money. Rollerblade basketball is just wrong.

posted by jasonspaceman at 05:54 PM on January 19, 2004

Jason Alexander was the EXTREMELY white dude dancing and singing out front in the kickoff of the McDLT campaign for McDonald's in the early 80's. Frightening but true. It also turns out he was in a horrid horror movie called "The Burning," but since it has nothing to do with a urinary-tract infection, I'll pass on linking it.

posted by wfrazerjr at 06:49 PM on January 19, 2004

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