March 12, 2011

Bill Simmons Launching New Sports Site: Bill Simmons is developing a new website for ESPN that will have no ESPN branding and be "70% sports, 30% pop culture," SportsGrid reports. "When people launch sites they make the mistake of spending big dollars on people who've already kind of peaked," said Simmons, who turns 42 in September. "They don't look at the young and hungry people. Especially the people 32 and under."

posted by rcade to general at 05:13 PM - 1 comment

I heard Klosterman's interview on the BS Report last week (ish) and they touched on this and I've got to admit, I'm intrigued. There's very, very little about ESPN - as a brand - that I don't cringe at the thought of, but Simmons is pretty solid guy (Jersey Shore obsession notwithstanding). And there's something about the sincerity and excitement Billy has about this that gives me a bit more hope.

posted by Ufez Jones at 08:36 PM on March 12, 2011

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