January 21, 2005

Masks!!!: Nike unveils new masks ad campaign and ESPN Page 3 (to which I will link despite my general objection to the strange obession with the sports/pop culture mash-up) runs a quiz. I got 5 out of 6 -- how about you?

posted by holden to culture at 02:12 PM - 17 comments

Those are some stupid masks.

posted by fabulon7 at 03:09 PM on January 21, 2005

I'm mad at somebody because of this, but I'm not sure who...

posted by loquax at 03:20 PM on January 21, 2005

WTF is this? And please don't look at the properties of the photos if you still want to guess who's behind them things.

posted by NoMich at 03:28 PM on January 21, 2005

NoMich, I think the mask you are questioning appears to be some sort of optometrist inspired thing -- like the wearer has really good vision. Not sure about the gasmask breathing apparatus, though. I think the stupidest one is definitely the barbed wire thing.

posted by holden at 03:44 PM on January 21, 2005

I think the barbed wired mask is merely a punk fashion statement.

posted by NoMich at 03:47 PM on January 21, 2005

nike, step in my office...cos your fucking fired.

posted by garfield at 03:53 PM on January 21, 2005

holy frickin' armaggedon who is the shiting cokemonkey who came out with this pile of stea...

posted by worldcup2002 at 04:39 PM on January 21, 2005

I think the barbed wired mask is merely a punk fashion statement. Actually...his head had to be quarinteend(sp) after his relationship with Paris Hilton.

posted by stofer71 at 05:59 PM on January 21, 2005

About as lame, stupid, inane, idiotic, harebrained as Page 3 itself. What are they supposed to be selling? Shoes? Gimme a friggin break Nike.

posted by brewdudepa at 06:14 PM on January 21, 2005

Wow. Now imagine, if you will, Greg Ostertag in one of those masks....

posted by hincandenza at 11:03 PM on January 21, 2005

Did the interns run wild? It is like a Nike sponsored Gwar tour.

posted by geekyguy at 11:12 PM on January 21, 2005

What a poorly thought out infomercial that was.

posted by chicobangs at 11:41 PM on January 21, 2005

They did not actually get Pujols et. al. to agree to put those stoopid things on their heads and be photographed, did they? I mean, I know some professional athletes are dumb, but how dumb can you be? "Yeah, you'll look really cool, trust us..."

posted by lil_brown_bat at 07:57 AM on January 22, 2005

I don't think that they have much of a choice do they? Didn't these guys sign an advertising contract with Nike? I ask 'cause I'm just assuming here.

posted by NoMich at 09:27 AM on January 22, 2005

I guess I'm in a minority of one here, but I think this is fabulous. Bravo Nike.

posted by squealy at 03:32 PM on January 22, 2005

Did anyone see the commercials with these? Wow, what a way to make a group of elite athletes look like total dorks. "For Warriors". Yeah, right. Send 'em to Iraq.

posted by lil_brown_bat at 04:18 PM on January 23, 2005

I like the music and the concept of the commercials. I also like the collection of the athletes they put together. I'm still up in the air about the whole mask thing though.

posted by usfbull at 03:07 PM on January 25, 2005

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