April 11, 2015

SportsFilter: The Saturday Huddle:

A place to discuss the sports stories that aren't making news, share links that aren't quite front-page material, and diagram plays on your hand. Remember to count to five Mississippi before commenting in anger.

posted by huddle to general at 06:00 AM - 2 comments

In this week's example of how major companies don't understand the internet, Ferrari Formula 1 sponsor UPS asked the internet to provide pictures for an enormous collage that would be put together to make the UPS logo.

This logo would then be prominently pasted onto the Ferrari's sidepods for this weekends Chinese Grand Prix.

Of course, the internet is an enormous jerk, so they managed to sneak in a picture of famous internet celebrity, "dickbutt." Which is the internet's version of "guess what? ... chicken butt." With genitalia. Google at your own risk.

So... here's the logo UPS put on the Ferrari.

It turns out UPS are aware enough that once the story exploded in the darker corners of the web they removed said image from the collage, but the logo was already on the Ferrari.

Later, Sky's Formula 1 coverage picked up the story about how Ferrari have altered the logo of "the brown delivery company" with black marker pen.

posted by Mr Bismarck at 09:48 AM on April 11, 2015

Caught some early glimpses of Tiger on the live online Masters feed today, and JJ will have to tell us how in the world TW was able to retool his short game in the time span between the WM tournament and Augusta. Must have taken hours and hours of work to kill the devil and make that kind of improvement.

posted by beaverboard at 10:35 PM on April 11, 2015

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