Sports on Earth Covers Sports on Earth (but Mostly America): Former Sports Illustrated and Kansas City Star sportswriter Joe Posnanski is the senior columnist at a new sports website launched by MLB Advanced Media and USA Today. Opening day pieces from Sports on Earth cover the Red Sox/Dodgers trade, Rafa Nadal and Peyton Manning. In Posnanski's intro to the site, he writes a bit underwhelmingly, "The idea here is to build a sports website around great writing. That's not exactly a new idea."