12/21/24
March 25, 2012
Legendary Boxing Writer Bert Sugar Dies: The boxing writer and historian Bert Sugar died Sunday after a long battle with lung cancer. He was 74. Sugar published Boxing Illustrated and The Ring magazine and wrote many books on boxing. He worked in the '60s as a Madison Avenue advertising executive at the agencies McCann Erickson and J. Walter Thompson. While battling his illness In December, Sugar sized up his life this way: "Half the people are rooting for me to recover, half are not. I've been an editor, lawyer, adman, writer, announcer. I've gotten away with things. This has been fun but maybe I'm paying for it. Somewhere, some way, somehow, it's going to come back and revisit you. But I don't regret a step."
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posted by tommybiden at 09:43 AM on March 26, 2012
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posted by BornIcon at 10:43 AM on March 26, 2012
Sugar was one of the all-time great interviews in sports. I didn't enjoy boxing, but if he showed up on Jim Rome or one of the other syndicated radio shows I made a point to listen.
posted by rcade at 10:46 AM on March 26, 2012
Very sad to learn of this. Hell of a writer, and if you like boxing... Well, he had no equal.
RIP Bert!
Incidentally there was some debate, but his daughter has confirmed it was a heart attack, not lung cancer.