June 07, 2011

SportsFilter: The Tuesday Huddle:

A place to discuss the sports stories that aren't making news, share links that aren't quite front-page material, and diagram plays on your hand. Remember to count to five Mississippi before commenting in anger.

posted by huddle to general at 06:00 AM - 5 comments

NBC pays 4.38 billion dollars for broadcast rights to the next four Olympics, two of which are in cities not yet determined.

posted by rumple at 05:29 PM on June 07, 2011

And presumably, that means NBC sticks to the Ebersol model and bases its broadcasting around embargoed prime-time repeats instead of the emphasis on live coverage proposed by both ESPN and FOX. We'll see how well that works next year. And now that Comcast's in charge, it may also extend to a very hard bargain with other cable operators.

posted by etagloh at 06:57 PM on June 07, 2011

NBC is just terrible at the Olympics. Can't they put something in the contract about not sucking? How hard it is? Just show more sports.

posted by bperk at 07:20 PM on June 07, 2011

The Japanese soccer team vs 100 kids

posted by tron7 at 12:41 AM on June 08, 2011

Can't they put something in the contract about not sucking?

Clearly, the ad revenue generated from showing gymnastics between 8 and 10pm is enough to make that bid marginally feasible, and the IOC isn't worried about its US broadcaster's increasingly embarrassing approach to coverage.

And when I said "prime-time repeats", I obviously meant "prime-time delayed coverage of stuff the rest of the world has already seen and that anyone who cares already knows about via the internet." Book your proxy server early for London 2012.

posted by etagloh at 01:18 AM on June 08, 2011

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