January 28, 2005

What Price Glory?: How did UK lottery funding perform in the last Olympics? "A funded athlete is stark naked. You fail because you’re a failure. You win because you’re a champion. Your moment, your choice. For the rare ones, that is the most powerful stimulus in the world; for others, it is a realisation of blind, funking terror. And the difficult thing for investors is that you don’t know which athlete is which — not until you put them to the ultimate test. And the ultimate test is the Olympic Games."

posted by JJ to other at 11:16 AM - 1 comment