ESPN Gets Ready to Launch Its First Web Video Subscription Service — For Cricket’s World Cup: ESPN's efforts to sell streaming video subscriptions for some sports programming without requiring viewers to pay for cable TV could start early next year.
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People familiar with ESPN's plans say that Russell Wolff, who heads up the company's international group, is spearheading the plan to sell online access in the U.S. Earlier this year, Wolff pegged cricket's U.S. fan base at 30 million.
In a somewhat related Reuters news article from this past April (just before the T20 World Cup final), the mentioned:
After learning that the 10 most highly viewed Internet streams on its Internet-only network ESPN3, were of cricket matches, regularly beating out college football and basketball, executives considered putting it on TV.
posted by NoMich at 10:44 AM on November 28, 2014