When you Say Budweiser, you've said it all: Fifa General Secretary Jerome Valcke said the right to sell beer must be enshrined in a World Cup law the Brazilian Congress is considering. "Alcoholic drinks are part of the Fifa World Cup, so we're going to have them. Excuse me if I sound a bit arrogant but that's something we won't negotiate. The fact that we have the right to sell beer has to be a part of the law." There's no way that Budweiser being a major sponsor has anything to do with his position though, right? And what about the 2022 World Cup in Qatar?